Introduction

Luci Mcmonagle from Albuquerque City in New Mexico is a human consultant and motivational speaker. She is a counselor who helps the people entering the world of business with new innovative ideas to run the business with a new working spirit. She is running a website worldwide and socializing web pages like facebook, twitter, Instagram and ongoing YouTube channel to spread positivity by her motivational thoughts.

Problem

Consultancy was not considered as a profession and no one discusses their problem in front of anyone. This cause depression and anxiety in people, and to work with stress and anxiety was not fruitfull. To overcome this issue she adopted the profession of consultancy and wants to promote it. The problem was that she was new on the internet platform and wants to expand her business. She aimed to motivate people and divert their attention toward the field of consultancy so that people can get help regarding their various problems. She wants to promote her website and her social site pages so that she can get access to more and more people.

Solution

I aimed to divert maximum traffic to her website of the respective age group. Commonly, anxiety and stress is not a problem for infants. It was necessary to get access to the appropriate age group to promote her web page. The first thing we did was getting access to the respective age group so we can target them easily and get the maximum results. We start email marketing of her website though templates, we start posting motivating articles and contents on her website every week. Secondly, we extracted some of her motivational speeches and edit them according to the article of the week and start posting on her social media page and her YouTube channel, we also write newsletter and post them on her website to get the maximum attention of the audience.

We get some success with these efforts and along with the links of her clients, we get more access to the same age group audience. The traffic was started diverting to her website. This was not enough we uploaded promotions on her social web pages and it was working.

But still, it was not an easy task that we use a magic wand and get the desired traffic on the website. Gradually people get to know about her profession and as well as about her website. People visit her social site pages and contact her to discuss their problems and get her consultancy.

It took us almost 6 to 7 months to divert enough desired traffic to her website and we were finally successful in this. The strategy we selected and the way we worked on it took us to success and we accomplish it.

Conclusion

The conclusion is that it is necessary to target the most appropriate audience according to the project you want to promote. Secondly, it is important to have patience and wait for better results. The strategy of targeting the right audience through the social sites and then starting the email marketing was the key success along with this the article updating with the motivational quotes and motivational video messages click the positive way in the audience mind and motivated them to get good consultancy and guidance with the relaxation of mind. 

Introduction

Eleap is an e-learning website which provides various online training courses such as IT courses, HR courses, LMS courses, administration courses with project working. They work on the skills of their students with the help of training projects. So we can say it provides a platform with complete training facilities of all important courses.

Problem

They have a tough competition in market as there were many websites providing almost same facilities. Our target was to divert the traffic of other website to their website. Their product covers a wide range or age group as well as a wide range of audience with same preference. If we see with this perspective we have enough audience to divert but when we go through the internet market our aim was to divert the organic traffic from different websites with same products. Basically the learning management software always gives tough competition and as we said it was also not easy to compete with the relative websites and promote the website in the respective sectors so that they can achieve their target.  Their achievements were dependent on our strategies. Our strategies will result in the achievement of their targets as they get their targeted audience.

Solution

We strategize to study the related websites with same product and their flaws so we can target over the right place and right product on right time. Secondly we target the preferred audience of the relative age group with the help of motivating quotes regarding to the offered courses of the website. We started with the highlighting specialties of our products which were not offered by other websites. We spread them with regular blog posting and content writing. The most important thing we focused on was the key word, as there is a high competition among the e-learning websites so we studied our competitors and find out what key words are missing there so we can fill the flaw over there and divert the audience to our website. After short listing the keywords we wrote reader friendly contents on the related topics so the reader can easily understand and get the easiest solution of their problem from our website by reading our blogs and contents. We also target the high domain website to get our audience. We worked on our on-page and off-page representation as well. This took almost 6-8 months to get the enough diversion of 10,000-15,000 people monthly on our website but with the consistency we proved to be the best e-learning website and satisfied our customers with good results. This was the result of a collective hard work of our team and the team of the website which was providing quality product. Those 6-8 months were the core time to show the effectiveness of our strategy and giving them the good results with their desired targeted audience.

Conclusion

We conclude that the category of the website and the products selling on that website is directly proportional to the time required to gather the enough traffic to the website. If you have a good and satisfying product which satisfies the customer’s taste and you have a relatable strategy to target the right audience then you can achieve your goals in right time or even before expected time with your hard work. Your consistency matters a lot.

Introduction

Reviewszine is an affiliate marketing website, is easy word we can cay it is an online shopping website where you can get so many products related to your daily routine. Except that you can also get electronic devices and home decoration items. House furniture is also available on this website collectively we can say that the website deals in a wide range of products. This website works in USA and its origin is Alabama the state of USA. 

Problem

We all know that USA is a hub of affiliate marketing. People use to buy every single stuff online as people as massively busy to go for shopping for every single utility. There are thousands of online shopping websites who are offering so many products with attractive discounts and good services. Amazon is the largest platform of affiliate marketing which is selling the world’s items on a single platform from a needle to everything. It was a difficult task to make one’s own place in very tough competition. The main problem is to divert the traffic to the website which was a quite difficult task because the same products were also offered by other websites and we need some different and attractive scheme to attract the customers to our website.

Solutions

We know that we were fighting for our survival and we need to work very hard for that with new and effective ideas to survive in the market. We were not having anything different from the market but we have to make it different from our idea and the way of our representation. We work on the detailed description of every single item. We focused on the pros and cons of every item so that the buyer can make their decision easily by knowing the advantages and disadvantages of the product. We described everything about the product in our description and this makes us different from others, where everyone is describing the advantages of their products we were also describing the disadvantages as well so that buyer found the most appropriate product from the market. We really work hard on the off-page so we can achieve our goal. We make video links of our related product and also generate profile to get more and more links and reach maximum audience. This needs a lot of patience and consistency to keep working and wait for the right audience on the website. But we got our results very positive in an average required time.

Conclusion

No doubt it was a difficult and challenging task but with our efficient and effective strategy we make it possible in our targeted time. We were successful in diverting the satisfying number of customers to the website and the customers were highly satisfied with the detailed description of the product, it was helping them to buy the perfect product of their need.

Introduction

Honehar Pakistan is a great initiative taken by Jung Media Group. It was a quiz competition in overall country. They were offering free registration of schools and their students. The quiz was based on the general knowledge and the history of Pakistan. The initiative was working under highly educated and experienced people. The competition was based on different rounds like inter school, Intra school, inter cities, intra cities then final with the selective winning students.

Problem

The issue was that there was no platform for the registration and participation. It was costly to build offices for registration in every city, so we need to develop an attractive website and develop a relatable form of registration on the website. This was not enough we also need to promote that website and interact the people with testing intelligence games and questions.

Solutions

We developed an attractive website user friendly and easy to register form for students sitting in their houses. After developing the website our aim was to promote the website. For the promotion social media plays a vital role for us, we created public page on social media sites and start posting about the details of the quiz competition. We also post different questions to test the intelligence of the students and guide them about the categories of questions. Secondly we invite schools to like our page and visit our website to register. Gradually when the campaign start moving from schools to schools we also uploaded the enthusiastic videos of students participating in the competition to motivate other students and schools. We were successful with more than 5000 registration in a month and a big achievement was more than 10,000 registrations before the first session of quiz.

Conclusion

It was not easy at all to get this huge number of registration. The promotion of website via social media page was necessary to promote the contest and make feasible for everyone to participate. It was an amazing initiative to boost the confidence of student and help them learn more and more. We were successful to get a high number of registration and a large number of students from all over Pakistan from different schools participated in this competition and the initiative gone very successful.